“HOUSE OF CARDIN” My rating: B+
95 minutes | No MPAA rating
With only a little hyperbole, an admirer of Pierre Cardin tells the makers of “House of Cardin” that virtually everyone on earth knows the Cardin name.
Apparently, though, nobody knows the man.
Early on in P. David Ebersole and Todd Hughes’ documentary, one of Cardin’s cohorts is asked to describe the great designer on a basic human level…and can muster only a blank and helpless look.
In old interview footage Cardin (he’s now 98 years young) admits to having “no sense of self…it’s not me, it’s the brand.”
Indeed, we’re three fourths of the way through this movie before the topic turns to something as fundamental as its subject’s sexuality…and even then it’s more a case of suggestion than assertion.
But if the Cardin personality is elusive, his accomplishments are not. “House of Cardin” will prove a real eye-opener for those of us (this writer included), who pretty much assumed he was a Parisian fashion designer, period.
The doc’s format mixes filmed interviews Cardin has done over the decades, recent footage of the man still at work and holding court (he’s charming without ever revealing too much), archival photos and footage and tons of reminiscences by the likes of rocker Alice Cooper (Cardin was responsible for bringing Cooper’s Grand Guignol stage show to Paris in the early ’70s), actress Sharon Stone and model Naomi Campbell.
But some of the most informative stuff comes from his colleagues, the people who have worked with him for years and regard him as the benevolent if often exacting father of their big family. The guy couldn’t be a total cipher and elicit that sort of love.
The film deals with the basic biographical stuff up front. Cardin is Italian, not French. His family fled Mussolini’s fascist state when Pierre was a boy. During the war he worked for the French Red Cross in Vichy. With the peace he came to Paris and, with unbelievable good luck, immediately began working in the haute couture fashion houses (Paquin, Dior) to which he aspired.
This self-taught clothing maker was soon collaborating with heavy-duty artistic types like filmmaker/poet Jean Cocteau and actor Jean Marais. “I was a very good-looking young man,” the white-haired Cardin recalls. “So everyone wanted to sleep with me.”









