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Eddy Murphy as Rudy Ray Moore

“DOLEMITE IS MY NAME” My rating: B- 

118 minutes | MPAA rating: R

Aside from setting a cinema record for the number of times “motherf**cker” and its variants are uttered, “Dolemite Is My Name” reminds us of why Eddie Murphy remains one of our comedy treasures.

Murphy slips effortlessly into the skin of Rudy Ray Moore, the struggling singer who in the early ’70s reinvented himself with a series of gleefully lewd party albums, then transferred his alter ego “Dolemite” onto the big screen at the height of the blaxploitation craze.

That said, this comedic slice of entertainment history from director Craig Brewer– a white guy whose Afro-centric films include “Hustle and Flow” and “Blacksnake Moan” —  is so slow out of the gate that more than few viewers will be tempted to bail before the picture hits its stride.

In the waning days of the 1960s the middle-aged Rudy Ray, pot-bellied and jowly, managers a record store and desperately tries to peddle his r&b/funk recordings.  His career is going nowhere (and at this point neither is this movie).

Then Rudy Ray latches onto a vociferous homeless guy (Ron Cephas Jones of TV’s “This Is Us”) who in exchange for a pint or two regales him with tales of the comedic folk hero Dolemite, a sort of ghetto Br’er Rabbit who bombastically outsmarts, outfights and outscrews any and all who get in his way.

Moore develops a comedy act in which he dons Afro wig and colorful pimp regalia to portray Dolemite, telling his self-serving stories in rhymed raps of pyrotechnical profanity. Black audiences go crazy for Dolemite; Rudy Ray is soon making a tour of the chitlin’ circuit, selling his LPs out of his car trunk.

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